Week 14: November 15 - November 19, 2021

Monday

Daily Objectives

1. Be able to explain the 4 P's of Marketing

2. Be able to talk through the 7 Steps of developing a product or an entrepreneurial idea

3. Be able to talk through the different pricing strategies that were discussed in the strand lecture

AGENDA

We will continue covering the Strand 7 Lecture - Marketing. Slides 28 - 36.

Materials to follow-along/review the lecture >>> Strand 7 - Marketing-0220fe25-ba18-43e2-b588-90b6d21213b5.pptx

After the lecture, please complete the Strand 7 - Marketing Lecture Notes Review

Make sure we take advantage of these easy points!*Watch Online Pricing Discrimination (Links to an external site.)

With the remaining time in class, we will begin work on We All Scream for Ice Cream - The 4 P's

There is a MAX of two partners per group for this - no exceptions

Tuesday

Daily Lesson Objectives

1. Be able to explain the major concepts presented through Strand 7 - (Marketing Mix, Promotional Mix, Market Segmentation, 7 Steps of Starting a Business)

2. Be able to break down the 4 P's when analyzing 3 brands of the same product against eachother

2. Be able to explain Nike's rise to power after watching a short documentary of the company

AGENDA

Take 10-15 minutes to Review the Strand 7 Materials posted below

Strand 7 Materials > Strand 7 - Marketing-5.pptx download

We will review for the Strand 7 Quiz on Marketing as a class through KAHOOT

Remember that you are competing for an extra 3 bonus points and potential bonus points for the entire class!
If you would like to use the KAHOOT as a source to study with, it is required that you participate in it live with the rest of the class.

How did Nike become such a dominant sports brand?

Who owns a pair of Nike shoes or cleats?
What do we know about Nike's origin?
What do we know about its promotional/advertising strategies?

Please watch this many documentary to learn a bit more...."How Nike Became the Most Powerful Brand in Sports" (Links to an external site.)

Please start on the We All Scream for Ice Cream - The 4 P's assignment

Only 2 partners total are allowed per group
If you have any questions to ask on this, please don't hesitate!

Wednesday

Daily Lesson Objectives

1. Be able to explain the major concepts presented through Strand 7 - (Marketing Mix, Promotional Mix, Market Segmentation, 7 Steps of Starting a Business)

2. Be able to break down the 4 P's when analyzing 3 brands of the same product against eachother

2. Be able to explain Nike's rise to power after watching a short documentary of the company

AGENDA

Take 10-15 minutes to Review the Strand 7 Materials posted below

Strand 7 Materials > Strand 7 - Marketing-5.pptx download

We will review for the Strand 7 Quiz on Marketing as a class through KAHOOT

Remember that you are competing for an extra 3 bonus points and potential bonus points for the entire class!
If you would like to use the KAHOOT as a source to study with, it is required that you participate in it live with the rest of the class.

How did Nike become such a dominant sports brand?

Who owns a pair of Nike shoes or cleats?
What do we know about Nike's origin?
What do we know about its promotional/advertising strategies?

Please watch this many documentary to learn a bit more...."How Nike Became the Most Powerful Brand in Sports" (Links to an external site.)

Use the remaining time in class to finish up the We All Scream for Ice Cream - The 4 P's

Only 2 partners total are allowed per group
If you have any questions to ask on this, please don't hesitate!

Thursday

Daily Lesson Objectives

1. Be able to explain the major concepts presented through Strand 7 - (Marketing Mix, Promotional Mix, Market Segmentation, 7 Steps of Starting a Business)

2. Be able to break down the 4 P's when analyzing 3 brands of the same product against each other

2. Be able to understand BCG/Growth-Share Matrices and be able to create one for a particular company

AGENDA

Spend the first 15 minutes reviewing for the Strand 7 Quiz - Any final questions???

Take the Strand 7 Quiz - Marketing

Strand 7 Quiz - Marketing - WISE

Introduce the Marketing Management Assignment - You dont have to complete everything found in the document below at once. We will break it down into manageable sections.

> Marketing Management Assignment Layout -2.docx (You dont submit this particular document. This is just a guide.)

Please complete the Brand Overview (Section 2) and the BCG Matrix for the company that you have chosen.

Brand Overview and BCG Matrix (submit this one!)

HELPFUL LINK FOR THE BCG/GROWTH-SHARE MATRIX >>> HERE (Links to an external site.)

VIDEO EXPLAINING THE POINT OF/VALUE IN THE GROWTH-SHARE MATRIX>>> HERE (Links to an external site.)

(You can use it to place individual product lines or entire brands. Also, be aware of how the axes are labeled they can differ a bit from matrix to matrix)

*Please make sure that the We All Scream for Ice Cream - The 4 P's from our last class is completed and submitted to Canvas

If you have any questions, please dont hesitate to ask!

Please use any remaining time we may have today to make sure that we are completely caught-up on all work related to this class.

Friday - Early Release

Daily Lesson Objectives

1. Be able to explain the major concepts presented through Strand 7 - (Marketing Mix, Promotional Mix, Market Segmentation, 7 Steps of Starting a Business)

2. Be able to break down the 4 P's when analyzing 3 brands of the same product against each other

2. Be able to understand BCG/Growth-Share Matrices and be able to create one for a particular company

AGENDA

Spend the first 15 minutes reviewing for the Strand 7 Quiz - Any final questions???

Take the Strand 7 Quiz - Marketing

Strand 7 Quiz - Marketing - WISE

Introduce the Marketing Management Assignment - You dont have to complete everything found in the document below at once. We will break it down into manageable sections.

> Marketing Management Assignment Layout .docx download (You dont submit this document. This is just a guide.)

Please complete the Brand Overview (Section 2) and the BCG Matrix for the company that you have chosen.

Brand Overview and BCG Matrix (submit this one!)

HELPFUL LINK FOR THE BCG/GROWTH-SHARE MATRIX >>> HERE (Links to an external site.)

VIDEO EXPLAINING THE POINT OF/VALUE IN THE GROWTH-SHARE MATRIX>>> HERE (Links to an external site.)

(You can use it to place individual product lines or entire brands. Also, be aware of how the axes are labeled they can differ a bit from matrix to matrix)

*Please make sure that the We All Scream for Ice Cream - The 4 P's from our last class is completed and submitted to Canvas

If you have any questions, please dont hesitate to ask!

Please use any remaining time we may have today to make sure that we are completely caught-up on all work related to this class.

Upcoming

Begin working on Strand 8 - Human Resources

Past Two Weeks

Week 13: November 08 - November 12, 2021 - Monday is Red

Week 12: November 01 - November 05, 2021 - Monday is White